What do you think? Is Nigeria's communications challenge a symptom or the disease itself? How do we balance politics with competence?
The subsidy is gone. That phrase cost Nigeria more than the policy itself - in trust, diplomatic capital, and public confidence. This wasn't isolated; we've seen it before. Policies announced without groundwork, ministers contradicting the President, and diplomatic missteps becoming international news.
The problem? Often, no professionals are involved, and there's no crisis management system. When government communications fail, foreign investors hesitate, diplomatic relationships suffer, and public trust bleeds away.
Being good at politics doesn't mean you're good at communications. We need experts, not just loyalists, in key roles. Communications work starts when designing policy, not announcing it. We need people who understand the Nigerian public and anticipate how statements will be interpreted.
Can 2026 be different? Accept communications as core to governance, involve experts, and build systems. Crisis protocols and media frameworks are basic infrastructure. The question is: how much longer do we let this keep happening? This government has big ambitions; we need serious communications to match. Maybe 2026 is the year we ask for expertise.
What do you think? Is Nigeria's communications challenge a symptom or the disease itself? How do we balance politics with competence?
