Business Development Coach, Ezekiel Solesi says "If you are not helping your business or organization make money, save money or improve the quality of the product, service or brand, then you should be fired."
He made this assertion while speaking on the Techie Talk segment of What's Up Lagos with the Tekes.
According to Ezekiel, "strategic thinking" is what enables business owners make and save money.
He said, "When you take over an entire market, it doesn't mean you are safe."
"Your name could become synonymous with the industry and you could be making a lot of money but someone else is chipping at your market," he added.
Watch video to see him identify the common mistakes businesses make and how to survive in an increasingly competitive market.